An Empirical Study on Internet to Home Through Optical Fibre in Indian Internet Service Provider Market with Special Reference to Customer Switching Pattern with the Introduction of Reliance Jio "GigaFiber" and other Players like BSNL, Airtel, Tata Sky Broadband etc.

Abstract: In India, there is a long history of evolution in terms of Internet Services right from Dial-up slow connection to the fast Optical fibre based connection. As and when telecoms services by various telecom operators such as broadband and mobile telephony were newly-introduced and service adoption was rising fast by customers, most retail competition involved attracting new customers and switchers. As these services have matured by the time and usage, attracting wholly new customers has become relatively less important until and unless they find some added extra befits either in product or services. In this new environment, the willingness and ability of consumers to compare suppliers' offers and to switch if sufficiently good deals are available drive the incentives suppliers have to compete for existing service users. This has been proved recently when reliance introduced “JIO” in mobile telephony with 4G network and high speed internet on mobile phones, many new customers adopted this service and there are many switchers from other network providers by using number portability over network operators. In this research paper, the author is going to explore the Internet service provider market in terms of fixed line specially optical fibre network the product, price and competition like BSNL and Airtel for the newly introduced Reliance “GigaFiber” and the customer switching perception for the new services through the set of questionnaires to be floated through various social media and other means to get the idea if Reliance can repeat the previous success